When you’re just starting out in your business, you might feel unsure of how to promote your coaching services. After all, it can sometimes feel scary to put yourself and your offerings out into the world. Will they be well-received? Will people actually want to work with me?
And that’s just the tip of the iceberg when it comes to what is running through your mind. But you need to push past any thoughts that are holding you back and just put yourself out there. Because guess what? You’ll never know until you try!
How to Promote Your Coaching Services With Ease
Here are five things you need to do if you want to start spreading the word about your offerings to successfully book new clients:
First, Craft an Offering You’re Genuinely Excited About
You aren’t going to want to share your offerings with the world if you aren’t proud of them. If you’re filled with doubt about whether or not your coaching package is good enough, you’ll always feel nervous and insecure about sharing it with the world. That’s why you need to design an offering that you’re excited about and have full confidence in.
If your current coaching packages don’t spark that amazing feeling in you, ask yourself why. What can you do to ensure you’re putting your skills and knowledge to use in the best way possible to serve your clients’ needs?
Focus on the Transformation Your Work Provides
As you’re crafting sales pages, emails, and any other promotional material, you always want to focus on the end result. Get super clear on what your client’s life is like before they work with you and how it’ll be afterwards. What kind of transformations are you aiming to provide in their lives? People need to see a clear image of how your coaching will change them.
If it helps, write out a list of all the things your target client is currently struggling with and the ways they’re feeling right now. Then, jot down the opposite of those problems and feelings… The opposite being the end result you’ll provide through your coaching. These are the things you’ll want to focus on in any kind of promotion you do.
Embody the Version of You That’s Already a Successful Coach
The Law of Attraction requires us to become an energetic match for the things we wish to attract. So, if you want to find success as you promote your coaching services, then you need to embody the version of you who is already a successful coach. This isn’t faking it until you make it because this version of you is already inside. You just need to allow it to break through the surface.
I actually have a post that details how to quantum leap into a successful coach. Read that to see how you can embody the version of you who has the clients and the money you want to manifest.
Establish Yourself as an Authority in Your Field
People want to work with those they know are good at what they do. That’s why it’s important to show that you’re an authority in your field. This is something you need to start working on long before you promote your coaching services.
But how do you build authority? Well, for one, your free content is the best way to do this. That means your blog posts, YouTube videos, and podcast episodes. And of course, your social media posts. Ask yourself, “How can I show up and add value to my audience? How can I share my expertise with them?” Then, do that consistently.
Share Testimonials From Happy Clients
When you promote your coaching services, it’s important to show people the kind of results you could potentially help them achieve. That’s where testimonials come in. Any time you work with a client, you should have them fill out a questionnaire to get their feedback on how the session(s) went and any transformations they’ve received as a result.
Then, you’ll want to include those testimonials on your sales page, as well as in any sales emails you sent out. It’s also smart to share a great testimonial on your social media platforms from time to time. Just create some graphics to go along with them so they stand out! These testimonials might be the extra push someone needs to sign up with you.
Want help stepping into the identity of a wildly successful coach? Need some help in crafting your signature coaching package and getting it out into the world? That’s exactly what my three-month coaching program is all about… Guiding you in becoming the amazing, transformational coach you were destined to be. Learn more here.